How to keep visitors on your website
51What a website need?
The answer is repeat visitors, this is what successful websites share in common, and this accounts for a major part of their traffic. Why ? Experience shows that returning visitors are much easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. So what do you need to do to keep your visitors coming back on your site?
1) Begin with blogging is good for both existing and new users
People need information. Make sure that the content is regularly updated with the latest news, both personal and business.
You will find that over time more and more people will come back to read your posts and with it you will develop credibility as an authority figure in your niche.
2) Starting a forum, chat room or shout box. Providing a forum, chat room or shout box, allows your visitors to have a voice where they can share their opinions and interact with their peers -- all of them visitors of your site. Over time this develops into a sense of community and conversions will follow and your visitors will look forward to coming back to your site each and every day.
3) And a little bit more innovative, but have you considered to use of puzzles, games and quizzes. This will provide a yardstick as to how many people are willing to return to your site if you are maintaining their interest through entertainment. Offer prizes for the best players.
4) How about carrying out polls or surveys? You will note that so far all the suggestions made have had some form of visitor interaction and conducting polls and surveys is no different. This is one that you should definitely consider adding to your site. They are a quick way for visitors to voice their opinions and to get involved in your website. It is important that you publish the results of any polls or surveys so that you keep the interest of your visitors to come back and see the results.
5) This may appear just plain common sense, but you need to update your site frequently with fresh content if you wish to attract multiple visits. Although this may appear to be the most likely of strategies it is also the most overlooked with some sites seemingly looking the same for years. If you want returning visitors to the same message over time that message needs a refresh, a different approach or angle! Always the same approach on the page will have no effect, so do not be lazy and regularly updat information and enlarge visit on this way.
